Well this is certainly an interesting idea: around the globe in different countries and their various cities, the upcoming The Force Awakens toy line to be released on Force Friday will be unboxed live on YouTube (using Disney’s recent acquisition of Maker Studios to their advantage), hosted by various YouTube personalities. It all culminates in the midnight merchandising bonanza that will be Force Friday. So far there’s been no official reveal of what you’ll be emptying your wallets for (and more importantly how much) in the wee hours of the morning next week Friday, nor no official reveal of what stores will be doing for the promotion, but with this announcement going live it’s not hard to imagine we’ll know something officially soon.
Ryan is Mynock Manor’s Head Butler. You can follow him on Twitter @BrushYourTeeth. You can follow the website @MynockManor.
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